How big is big data?
What is the relationship between big data and business intelligence?
Can its use have a transformational impact on an organisation?
Is controlling big data a problem of storage, software, or skill-sets?
The answer is complicated - and depends very much on the kind of business you're in. Organisations delivering highly complex financial services to international markets have a different level of challenge from one with a local market for manufacturing products. How much data you need to keep is a storage issue, but rapidly becomes an issue of lifecycle management, compliance and business intelligence. Celona can help you extract real value from your growing pile of data without needing to stop you moving your business forward.